WestJet's Christmas Miracle

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By: Lakai Newman

Everyone knows that air travel is perhaps one of the holidays' least-festive experiences possible. Every year, countless passengers are faced with weather delays, cancellations, baggage mishaps, and a slew of other wintry wrenches thrown in their carefully planned holiday travels. WestJet, the Canadian-based airline, decided to bring a little joy to a group of unsuspecting passengers by introducing what they call “WestJet Christmas Miracle: Real-Time Giving.”

At Toronto and Hamilton International Airports, WestJet employees installed a virtual Santa at select boarding areas. Set to the poem of Night Before Christmas, we watch as unsuspecting passengers interact with the virtual Santa, detailing their holiday wishlist items. However, behind the scenes, WestJet employees, or Santa’s dutiful elves, were busy taking notes, which then led to a quick shopping spree for passengers’ requests. We follow along as the passengers relax into their flights; meanwhile, the employees race against the clock to wrap, label, and deliver the gifts to their respective final destinations. In the final moments, the passengers land and are greeted with what many described as "a Christmas miracle at baggage claim."

Watch for yourself.

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About the Author

Lakai Newman is a critical-thinking advertising and marketing professional whose office space is at 38,000 feet. He has a passion for international travel, adventure, and the art of experience. His personal blog can be found here.

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