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DiGiorno Delivers with Sound of Music
By: Maryann Fabian
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The best part of The Sound of Music Live last night? No, not the annoying white noise/hiss in the background. Not the hope that Steven Moyer might revert into a vampire. The play-by-play reaction on Twitter as it was trending worldwide with not one but multiple topics (#TheSoundOfMusic, #JulieAndrews, #LauraBenanti, #Christian Borle, #Nazis). Oh, and the brilliant social media tactics of DiGiorno pizza. Walmart may have paid to sponsor the event but DiGiorno stole the show. A big kudos to the intern team that live-tweeted the event.

DiGiorno packed a lot into the three-hour play. Here’s how it went down, with witty one-liners brilliantly timed to coincide with the scenes as they happened on TV:

#TheSoundOfMusicLive Can't believe pizza isn't one of her favorite things smh

Dough, Ray, Me = Pizza party with me and a guy namEd Ray. #TheSoundOfMusicLive

DOUGH a crust an unbaked crust
RAY, a guy that likes pizza
ME a pizza liked by a guy namEd Ray
FAH no idea what fah is
SO so
LA a city
T tee

Rolph was a delivery guy. Totally makes sense. #TheSoundOfMusicLive

YO ROLPH, I HAVEN'T SEEN AN OUTFIT THAT UGLY SINCE NEVER #ShortAndTie #DiGiorNOYOUDIDNT #TheSoundOfMusicLive

I guess it's spelled Rolfe. Whatever. The guy dresses like a knucklehead if you ask me. #TheSoundOfMusicLive

hey guys, next time you're scared of a storm make a few pizzas instead of waking up the whole house yodeling #TheSoundOfMusicLive

I don't think those mountains are real you guys #TheSoundOfMusicLive

Pizza will also cause you to break out into song at mealtimes. #TheMoreYouKnow #TheSoundOfMusicLive

RT if you love curtain clothes #TheSoundOfMusicLive

THE KITCHEN IS ALIVE, WITH THE SMELL OF FRESH-BAKED PIZZA #TheSoundOfMusicLive

You hear that gang? That's the sound of Captain Von Trapp's heart thawing. #TheSoundOfMusicLive

GO HOME COUNTESS, YOU'RE SO AWKWARD #TheSoundOfMusicLive

Oh yeah, definitely pizza at this party. Because you can't dance like that without pizza. #TheSoundOfMusicLive

SPIN ME LIKE A PIZZA CRUST IN THE AIR CAPTAIN #TheSoundOfMusicLive

Good news Maria! You're having dinner with the adults tonight! :) Bad news Maria! Kids are having pizza :( #TheSoundOfMusicLive

SO LONG, FAREWELL, THE PIZZA'S GONE NO REASON TO BE HERE ANYMORE #TheSoundOfMusicLive

"Pizza" is my favorite "habit" #wordplay #TheSoundOfMusicLive

CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive

MARIA IS THE CRUST HOLDING IT ALL TOGETHER, WHY CAN'T YOU SEE THAT MAX #TheSoundOfMusicLive

Still not over pizza getting overlooked in the favorite things song. #TheSoundOfMusicLive

DON'T RESIST YOUR FEELINGS CAPTAIN, FOR GOODNESS SAKES, SHE'S PERFECT FOR YOU #TheSoundOfMusicLive

The Baroness. Something about her bugs me. #TheSoundOfMusicLive

Are there any other rooms in this house they hang out in? #WasteOfSomeSeriousSquareFootage #TheSoundOfMusicLive

YOU GOTTA LOVE THE PIZZA THAT'S ALREADY IN YOUR HOUSE, RIGHT CAPTAIN? #CloserToYourHeart #MmHmm #TheSoundOfMusicLive

CLOSE YOUR EYES KIDS #TheSoundOfMusicLive

NOTHING COMES FROM NOTHING, NOTHING EVER COULD, I MUST HAVE BAKED SOMETHING GOOD (A DiGiorno Pizza) #TheSoundOfMusicLive

OMG I LOVE WEDDINGS #TheSoundOfMusicLive

HOW DO YOU SOLVE A PROBLEM LIKE MARIA? GIVE HER PIZZA FOR GOODNESS SAKES #TheSoundOfMusicLive

Liesel is a pretty name for a girl. Pizzal is a prettier name for a girl. #TheSoundOfMusicLive

LOVE ISN'T LOVE UNTIL YOU BAKE IT A PIZZA #TheSoundOfMusicLive

YOU ARE 16, GOING ON 17 AND I'M ASSUMING YOU'D LIKE PIZZA FOR YOUR BIRTHDAY DINNERRRRRRR #BuyDiGiorno #TheSoundOfMusicLive

BOOOOOOO ROLFE THE DELIVERY GUY BOOOOOO #TheSoundOfMusicLive

PERFORMERS GOTTA PERFORM #Owned #LeaveTheVonTrappsAlone #TheSoundOfMusicLive

LIKE PIZZA, SOMEBODY JUST GOT SERVED #TheSoundOfMusicLive

PIZZA'S NICE, PIZZA'S NICE BLESS OUR DINNER TABLES FOR-EH-VERRRR #TheSoundOfMusicLive

PIZZAAAAA-PIEEEEE #TheSoundOfMusicLive

THANK YOU VERY MUCH, GOODNIGHT AND GOOD PIZZA TO YOU ALL!!! #AndWeOut #BuyDiGiorno #TheSoundOfMusicLive


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About the Author
Maryann Fabian is a copywriter who has crafted the voice of some of this country's best brands.
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