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Redefining Express Delivery: Amazon’s Amazing Drones
By: Emory Brown
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Until a few days ago, when I thought about the word “drones” I had vast visions of violent air attacks in which hundreds or even thousands of people were killed or injured by death-dealing missiles. You know…the remote-control airplanes on kill steroids. However, Amazon, our favorite online retailer, is on the way to changing the way Americans and people all around think about “drones” as they push to be the pioneers of remote-controlled air delivery.

Yes, it's true; Amazon is currently in the process of revolutionizing the way we will receive our packages after we’ve deposited our cash into their checkout. Amazon is focused on improving their delivery services by getting goods to our front doors in 30 minutes or less. These delivery drones, which are officially known as “Octocopters,” are reminiscent of the little robots from the movie “Batteries Not Included.” Cute. Small. Fast. The Octocopters' mission is to carry small packages to customers as soon as they hit “purchase” on Amazon.com. 

Therefore, if this technology is actually approved by the FAA for use in U.S. airspace, this will change the way retailers across the world do business. Once Amazon has a proven model, Walmart, Target, and all the other retailers will more than likely follow suit. The U.S. Postal Service may even be able to get more work out of those guys who sleep in their mail trucks a few hours a day if they had to man Octocopters for express deliveries. Actually, if you really think about it, Amazon’s goal is to redefine “Express Delivery.” Right now, as we speak, you can get most of your packages in a day’s time as it relates to “Express Delivery.” But getting a new book you’ve just ordered in 30 minutes will make UPS, DHL, and FedEx Office look like the Pony Express. That’s sad, because they have more horsepower.

Amazon is definitely on the verge of creating another chapter in our country’s business history while giving new life to new-age mail delivery. Someday soon, your mail guy may be trained in land and air deliveries. Airplane hobbyists and retired Air Force soldiers will be the managers and Chief Executive Officers of mini air delivery services that will be dropping off packages all around the world. Amazing! An industry may be redefined by Amazon’s drone.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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