TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Imagine, Build, Create: BlackGirlsCode
By: Emory Brown
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Some say that technology is the great equalizer, and in some communities around America you have kids who aren’t computer savvy or interested in the sciences at all. However, there is an organization located in San Francisco, California that’s dedicated to teaching young African American and Hispanic girls to become the next techies and leaders of tomorrow’s tech start-ups. Watch out, tech boys; your company may get trumped by a girl!

From gaming design to programming, little girls from various communities walk into an interactive world after school that is teaching them the inner workings of the technology that invigorates the world around them. Girls learn programming languages such as Scratch and Ruby on Rails as they set out to prove to the world that women of color can and will be a dominant force in the world of technology.
Learning from the industry’s best and brightest, these girls are getting an education that will have a few computer science undergrads a little jealous. Girls ranging from 10 to 17 years of age are welcome to become a part of this rich tech culture training ground. It’s amazing, to say the least. It’s a regal idea because these girls will be poised and ready to take internships at the top tech companies before they’ve completed their first year of college.

Black Girls Code, like many not-for-profits, was started to address the serious social and economic issue of the differences in technology use and exposure in urban communities versus other communities in the San Francisco. The digital divide is growing more and more immense as technology continues to thrive, and entire communities will miss out on job opportunities and business opportunities if those communities don’t embrace the coding skill set.
This is why, five years ago, the organization was started, and now Black Girls Code is teaching code around the country with partnerships in various cities and events. From how to build a web page in a day to building apps to shooting short films on iPads, Black Girl Code is teaching young girls how to rock with technology.
With backing from major events like SWSX to major organizations and even the White House, we will soon be witnessing girls of color from around the country imagining, building, and creating the technology of tomorrow.  By empowering communities and creating job opportunities, we’ll be making the next generation of technology rival the tech we love today. 


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
Digital Pivot on

Advertise on Digital Pivot
Return to Top