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Social's Next Big Thing: Does Size Really Matter?
By: Christine Geraci
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I've read a number of posts out there lately trying to predict what the next big thing in social media will be. All of those posts have one word in common: "small." 
 
Teensy six-second Vine videos. Compact infographics. Disappearing status updates. It all makes sense, after all. As more users join the party and news feeds clog with content, our attention spans become microscopic. 
 
Or do they?
 
If the future of social media is so "small," then why do I keep seeing so many sprawling blog posts? Why am I so compelled to watch so many videos longer than two minutes?
 
There's merit to the notion of a social media future full of "small" stuff. But that's also a little...ahem...short-sighted. 
 
Don't limit yourself by immediately thinking you need to condense everything you want to share down to six seconds, or a simple image, or a colorful infographic. 
 
Because if your content is good, it doesn't have to be short. If it's a compelling read, people won't realize they just digested 1,000 words. If it's an amazing video, people won't realize they just blew their lunch break. GOOD doesn't need a time limit. 
 
That being said, if you can make your point in six seconds, you should. But don't scrap the idea if you think you might need a little more time. If it comes from the heart, communicates a clear point of view, and is altogether compelling, its length won't matter.


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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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