| Arby's Agency Review |
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By: Len Kornblau |
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 Arby’s recently changed Chief Marketing Officers.
What a surprise!
The Franchise Association was unhappy with the last CMO because they weren’t given enough time to meet and approve him.
What a surprise!
He fired the existing agency and hired one with whom he had worked recently.
What a surprise!
Now the new CMO is conducting an agency review to replace that one.
What a surprise!
And the winner will either be an agency with people he knows or one that knocks his socks off with their creative.
What a surprise!
You’d think the Arby’s CMO and Franchise Association would want to focus on Q, S, C, and V (Quality, Service, Cleanliness and Value) like more successful chains.
THAT would be a surprise!
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Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
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