TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Teens Use Twitter Over Facebook
By: Jessica Cherok
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
In the showdown of social media giants, Twitter has officially unseated Facebook from its supreme seat. At least amongst teens.

Facebook has been losing popularity with the younger crowd for quite a while. Most likely the result of their parents' and grandparents' use of Facebook, teens sought a place free from nagging parental units. As Facebook’’s popularity fell, Twitter’s rose.

In August of this year, 13-year-old Ruby Karp wrote an op-ed for Mashable titled, “I’m 13 and None of My Friends Use Facebook.” According to Karp, most of her pals use Instagram, Twitter, Vine, and Snapchat. She explains that she set up a Facebook profile to check out what the site was about, but found it pretty boring without her friends also being on the site. As adults, we can equate that to how we feel about Google+.

The decline in teenagers’ love for Facebook is just another blow to the social media site’s popularity. While still used by billions, there has been increasing discussion around now being the beginning of the end for Facebook. While Facebook has been trying to maintain relevancy with features like its Social Graph, other social media sites such as Twitter and Tumblr have been gaining popularity.

So who will be the next social media heavyweight? It’s too early to tell. Facebook probably isn’t going to experience complete abandonment in the very near future, but it does look pretty ominous.


Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
Digital Pivot on

Advertise on Digital Pivot
Return to Top