TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Facebook Appeared to Have a Case of the Mondays
By: Aprel Phelps Downey
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Facebook struggled to rise and shine Monday morning as sleepy-eyed users were unable to do just about anything on the social media site. Attempts to post status updates or make comments on friends’ activities were met with pop-up error notifications. It continued well into the morning as users tried uploading new pictures, browsing through their own albums, or viewing friends’ pictures. Even something as simple as “liking” another status update or comment failed to go through.
Morning coffee was soon replaced with panic as users encountered the harsh reality of facing a Monday morning without their beloved social interaction buddy. What was the social media world to do when met with a Monday morning without Facebook?
There were two choices: patiently wait for Facebook to return to normal or find another working social media outlet. Patience may have come a little easier later on in the week. Asking for it first thing Monday morning was more than some were willing to endure. In the absence of one social media powerhouse the social media world turned to another outlet in order to get their Monday morning going.
Twitter news feeds quickly became jammed with jokes about Facebook’s failure to get it together Monday morning. Some shared a tweet about spending time showing their pictures to random strangers and asking for a “like” or a comment. Mock emergency alert tweets appeared offering distraught Facebook users a warm cup of coffee and a blanket while waiting for the social media channel to come back to life. There were Venn diagram snapshots capturing what happens when a Facebook outage and a Monday morning come together. Some expressed concern for the boy who would get a puppy once his Facebook picture gathered 1 million likes.
As the Facebook outage continued, businesses seized the opportunity to draw social media attention their way. Gillette Venus tweeted a pictured of their new razor, giving users a reminder of how to spend their newfound “me” time. Red Bull tweeted a humorous photo of a Red Bull drink being poured into a cup bearing the Facebook logo. This simple move suggested that perhaps Facebook just needed an extra boost of energy to get started. Whether the Twitter universe was poking fun at Facebook or putting a marketing spin on the outage, each tweet came complete with its own hashtag: #facebookdown.
Facebook emerged from its village early Monday afternoon to announce that the outage was a direct result of normal maintenance. Social media users could now return to a fully functional Facebook where they would no doubt make up for lost time with status updates and comments related to the morning outage. The whole event may go down as the morning the lights went out on Facebook. Yet it might just be recorded as the most productive Monday morning since the dawn of social media! 

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Aprel Phelps Downey is a writing/marketing professional who holds more than seven years marketing experience, including all aspects of promotional and informational campaigns and website development.  To learn more about Aprel please visit her website at www.aprelphelpsdowney.com or follow her on twitter: @aphelpsdowney.
Digital Pivot on

Advertise on Digital Pivot
Return to Top