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Personal to Professional Social Media
By: Jessica Cherok
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There are a lot of things you should be conscious of when posting on social media in your personal time. Similarly, there are a lot when posting as a business. But what happens when you become your own business and go from regular social media user to one-man social media team?

Thankfully the differences are not too great. While there may be a little more shameless self-promotion done for your business, the rest is pretty much the same.

Don’t lie or mislead. There’s a difference between putting your best foot forward and being shady. Statements made online leave one heck of a paper trail, so your best bet is to be honest and transparent up front. Most of us wouldn’t outright lie to our friends and acquaintances, and the same should go for our customers.

Be other-oriented. Before you became a business, posting on social media was all about you. You were allowed to be narcissistic, and if people didn’t want to listen, who cares? But keeping that same attitude as a business will cost you customers and money. You need to start thinking about what your customers need and want to hear.

Know when to stop. Just like knowing when to walk away from arguments in your personal life, there are times you need to step away as a business. Becoming petty will damage your image, so tread lightly with your posts and responses.

Be relevant. This is especially true for businesses, but also a crossover lesson for individuals. Similar to being other-oriented, you need to keep generating relevant, personal content. People can tell when a post is automated, stock material. They’ll be quick to dismiss your credibility as a business if you rely too heavily on automation.

While these are good tips for your transition to business, they are also good habits for regular individuals. Whether or not you ever make the switch, making sure you’re not annoying online will make a lot of people happy.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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