Since summer, Facebook has been testing out an interesting feature for business pages called "Pages To Watch." I finally got the official "invite" to try it this week.
And I politely ignored.
To be clear, "Pages To Watch" seems to be little more than a ploy to get you to buy more page promotion.
I don't understand what is accomplished through this feature that can't already be accomplished by other means.
For example: "Pages To Watch" is not anonymous. If you sign on to use this feature and "watch" other pages, those pages are notified of your voyeurism. What is the value in that? Is it supposed to make you feel good that your page is being watched, by competitors or others? Is it supposed to ignite some old flame of high school jealousy or competition? Because the thing is, all you have to do is create an Interest list and follow any competitors you want from your personal account.
Further, Facebook entices you to "Pages To Watch" by promising the page insights of competitors. But the only data provided are the number of likes the pages you watch have gained.
How is this supposed to help a page? Sure, comparing page likes is nice, but post engagement is far more important to watch. I'm much more interested in how much engagement my competitors are getting, and not so much interested in how many likes their pages are gaining. You could gain 10,000 likes a week, but if there's no post engagement...who cares?
Respectfully, "Pages To Watch" in its current form is nothing worth keeping your eyes on. But that's just my opinion. What's yours?