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Want a Retweet? Embed a Photo
By: Jessica Cherok
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The newest piece of advice for those wanting more followers on Twitter include a picture. According to a recent study by HubSpot, tweets that include a picture are 94% more likely to be retweeted. But you can’t just upload the picture from Instagram or Flickr; there’s a trick to it.

In order to get the 94% chance of retweet, you’ll need to upload your picture directly to Twitter using their photo service: pic.twitter.com. Most likely this is because photos uploaded to pic.twitter.com appear as a photo in the Twitter stream, whereas photos uploaded from other photo sharing services only appear as links.

Worse still for Instagram and Flickr users, tweets with photos that appear as links are far less likely to receive any retweet attention. Previously users could embed their non-Twitter photos into a tweet, but that capability has since been done away with. Now, when a user clicks on a tweet containing a link to Instagram, they are redirected to Instagram’s website.

Clearly, the embedded features have a leg up as far as retweetability goes.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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