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Do You Have a Twesume to Your Advantage?
By: Aprel Phelps Downey
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A traditional paper resume highlighting skills and qualifications previously served as a golden ticket to gaining an invitation to an interview. Social media quietly came along and virtually erased the existence of traditional paper resumes. As a result resumes need to sparkle and shine in order to make it to the top of an industry executive’s inbox. Approximately 92% of companies look to social media in some fashion as a means to fill open positions on the job roster. This makes it essential for job seekers to go the extra mile in order to make their resume stand out in the crowd.
One of the greatest ways to accomplish this is by using a twesume, or Twitter resume. It takes the traditional resume listing of qualifications and objectives and condenses it into a concise, descriptive tweet with an intended goal of leaving potential employers wanting more. Think of it as putting your best employment foot forward on the social media job playing field.
Essentially the 140-character twesume is your one shot to make a lasting first impression. It is time to go big or go home. Get the creative juices flowing and pull out all the stops at showcasing what you have to offer. Think of what makes you shine and then capture that spark in a YouTube video resume or Instagram video. Include the link to either one of these options in a tweet and send it off to the hiring executives. It is an inexpensive means for job seekers to reach top human resource executives and industry recruiters within a matter of moments.
Starting requirements are simple. Just a Twitter account with a respectable name and headshot photo are needed. Next, simply become involved in the social aspect of Twitter. Engage in conversation with followers and those you are following. Take time to share advice, comment on others' points, and keep updated on industry news and events.
Patience is key as social media turn-around times will not be instant. Establishing a respectable following and seeing results from the first few twesumes sent out will take time. It will not simply be a formula of sending out twesumes and instantly seeing job offers come flooding back in. Diligence in sending out twesumes should equal that of emailing traditional paper resume attachments out.
Ensure that your twesume lands in front of industry executives and human resource leaders by including well thought out hashtags with each tweet. Start with #twesume and move on to include industry specific hashtags. Do your homework and pay attention to what is trending within a specific industry. This information holds clues as to what hashtags you must include in your twesume in order to see success. Place these hashtags at the end of a polished 140-character tweet and you could soon be on your way to landing that dream job! 

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About the Author
Aprel Phelps Downey is a writing/marketing professional who holds more than seven years marketing experience, including all aspects of promotional and informational campaigns and website development.  To learn more about Aprel please visit her website at www.aprelphelpsdowney.com or follow her on twitter: @aphelpsdowney.
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