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How Social Media Can Help You Land That Next Job
By: Aprel Phelps Downey
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By now we recognize the laundry list of what to do and not to do in terms of using social media when searching for a job. There is the cardinal sin of posting those status updates and pictures from a weekend of partying. It also goes without saying that social media is not the place to air our dirty laundry for all the world to see. Yet there are aspects to social media use that can prove beneficial when it comes to searching for that next job.
 
Job advertisements, whether traditional newspaper or online, contain information that sheds light on what employers are looking for qualification-wise. Each qualification listed within an advertisement is a gold mine for keyword success. As you read through the advertisements, make a note of those keywords that frequently appear across each ad you are interested in. Now take that list of keywords and find ways to incorporate them into your social media profiles. Doing so will increase your chances of catching the eye of potential employers.
 
LinkedIn is a great source of job search success simply by keeping your profile updated and making the right connections. Incorporate the advertisement keywords into your "LinkedIn Skills" section of your profile. This will highlight your abilities to potential employers when they create a search based on those same keywords. Conduct a search of your own to identify human resource, recruiting, and other relevant hiring professionals within your industry. Take a moment to professionally introduce yourself to these individuals. They may be unable to help you at the moment, yet this simple connection will start making you stand out from the rest of the job-searching crowd.
 
Twitter is an invaluable source for making friends and establishing industry connections. Take a look at the Twitter accounts of those companies of interest to you. Identify the company twitter handle, @ABC, for example, and then look at followers with a similar handle. This information will help you pinpoint those individuals who work for or do business with the company. Now work that Twitter magic! Follow these accounts, retweet their posts once in a while, and otherwise interact with them on some level. Take a peek at their profile description. Chances are you will find a personal blog or website that contains relevant industry information. It may also prove to be an invaluable source for forming connections with others in your industry as well.
 
Building an irresistible social media presence takes a great deal of time and energy. At times it will feel like a full-time job. Consider it training camp to condition you for a return to the employment team. You are on your way to becoming a recognizable name that can give you the edge come resume time. 


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About the Author
Aprel Phelps Downey is a writing/marketing professional who holds more than seven years marketing experience, including all aspects of promotional and informational campaigns and website development.  To learn more about Aprel please visit her website at www.aprelphelpsdowney.com or follow her on twitter: @aphelpsdowney.
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