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Are You Tuned In To Your Social Media Followers?
By: Aprel Phelps Downey
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Your latest social media campaign has proven to be the baseball equivalent of hitting a home run in the bottom of the ninth inning of the World Series. Every one of your key target market audiences is being catered to in some fashion across the social media boards. Simply put, you are on social media fire! Yet you are being unfriended and un-followed quicker than that next stellar Facebook post. This is quite a baffling situation given that your campaign was carefully crafted to have wide market appeal.
 
It appears that you are so tuned in to your social media campaign that you are tuning out the very market you are trying to reach.
 
Take Twitter for example. Did you notice all of the new interactions and mentions from your followers highlighted on your connections page? Your tweet announcing the new branding image last week was so spot on that your followers could not reply with encouragement fast enough. Several attempted to interact with you by asking an engaging question or two. Yet you were so consumed by the next step in your social media campaign you failed to notice. Now that these interactions have gone undetected for days your followers simply clicked "un-follow" and moved on.
 
Next up is Pinterest. You started with four boards over a month ago that showcased your new brand and the direction it was moving your company in. Lately pins featuring the dog who texts or that dream kitchen remodel have quietly snuck onto those four boards. At times it seems as if your boards are of a more personal nature than a business nature. Although those quotes about love, life, and the pursuit of happiness are encouraging, they do not have a place on your business boards. As a result your followers are tuning you out.
 
The business world can be tough to take at times. It comes with an inherent need to decompress whenever possible. However, your latest decompression session appearing on Facebook was not a very wise choice on your part. It presents an unprofessional image right from the first word in the ranting session. In addition it almost certainly guarantees real-word repercussions in the event a client, coworker, or business partner was the central focus of that rant. The same can be said for endless rambling with no clear point in sight. Yes, your social media marketing plan may call for you to send out a tweet at 3:00. However, if that time comes and you have nothing of purpose to share, let that deadline pass on by. Bear in mind that your connections deserve more from you.
 
Image is everything! In the world of social media it is the only thing representing your business. Take the time to tune in to your social media connections. You just might make real-world connections that will prove invaluable to your fiscal bottom line next quarter!


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About the Author
Aprel Phelps Downey is a writing/marketing professional who holds more than seven years marketing experience, including all aspects of promotional and informational campaigns and website development.  To learn more about Aprel please visit her website at www.aprelphelpsdowney.com or follow her on twitter: @aphelpsdowney.
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