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Would You Check In to the Twitter Hotel?
By: Christine Geraci
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 If unplugging from social media isn't part of your ideal vacation, there's now a hotel for that.
 
The Sol Wave House of Spain's Magaluf Beach, nicknamed the "Twitter Hotel," uses hashtags and a special Twitter app only available on the hotel wifi to create community among the guests. There's pretty much a hashtag for what seems like every imaginable human interaction, from ordering a drink to hooking up. 
 
On one hand, this is pretty smart. This hotel is catering to a very specific demographic: Young Twitter uber-users who seem to value the life experience on their smartphones more than...well, the actual life experience. Creating something exclusive for these users generates a buzz and makes them crave a unique social media experience.
 
On the other hand, this will not catch on. Because once it does, not only would these people not feel special anymore, they'd just get bored. The exclusivity is the only thing keeping this idea alive at the moment.
 
What's more, this idea seems kind of old. 
 
Hotels have been creating exclusive concierge-type apps and even using Twitter for customer service for a while now. What makes the Sol Wave House experience different? The #TwitterHotel hashtag?
 
So what do you think? Would a Twitter Hotel make you want to take a plugged-in vacation?


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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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