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J. K. Rowling's Secret New Book Exposed
By: Jessica Cherok
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Not even the super successful, with their teams of publicists and handlers, are immune from erroneous social media updates. This week, uber-famous writer J. K. Rowling was outed via Twitter as having written a detective novel under the name Robert Galbraith.

That is, it sounded like a snafu. At first.

A writer for the UK Sunday Times tweeted about the book, then received an anonymous tweet in reply. The anonymous tweet, sent by a user that almost immediately deleted their Twitter account, outed Rowling as being author. Once the secret was out, the book’s sales increased by 500% on Amazon.

In all honesty, the whole thing sounds suspicious. Like "manipulative PR" suspicious.

Rowling is one of the best-selling authors of all time. According to Wikipedia (in other words — take it with a grain of salt), Rowling is number 11. Since the news broke about her being the author of this detective novel, Rowling has come out and explained that she wanted to write without the pressures of penning the next “Harry Potter.”

Fair enough, but part of being a book associated with the author of “Harry Potter” is that it’ll likely sell well, regardless of quality. While Rowling’s latest novel wasn’t selling prior to the secret’s exposure, it certainly is doing fine now.

Which goes back to the question — was this anonymous Twitter account really someone who wanted to share a juicy secret they knew, or was it someone with more to gain from putting the news out there?

Since the Twitter handle wasn’t @klsowling, it’s not that easy to tell. Still, the novel has received great reviews, so it may be worth checking out, regardless of orchestrated social media hype.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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