Like the social media practices that came before it, "Micro-vlogging" is rapidly transforming from an interesting way to waste time into a viable skill that marketers and brands will need on their teams. These brands are already killing it on Vine
, and more are sure to follow.
Why? Well, there's something to be said for a person who can create videos that capture your attention in just six to 15 seconds — then linger in your imagination thereafter. That takes a lot of creativity, a lot of planning, and a heck of a lot of work. And if you're on Vine, you'll see that not quite everyone produces videos that measure up. (Me included. I've only published one Vine so far, and I'm still experimenting with this tool in my spare time).
Luckily, if you want to learn more, there are plenty of resources online that can help.
One of the best guides I've come across is Photojojo's
"Ultimate Guide To Vine.
" Many of the principles in this extremely useful online guide can be applied to Instagram Video. It's a treasure trove of tips and examples, from making flawless stop-motions using a tripod to using the tip of a battery to tap the screen of your phone for recording if you're shooting from a tough angle.
I'd also highly recommend reading this Mashable article
, an extremely talented Vine user whose stop-motion Vines have attracted the attention of the likes of Coca-Cola and other high-profile brands who want him to produce Vines for them.
At the core, micro-vlogging presents creatives with a great challenge: Capture the imagination in 15 seconds or less. To me, it's only natural that people who rise to this challenge — and master it consistently — will suddenly find themselves building careers around it.