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Where Have All Your Social Media Connections Gone?
By: Aprel Phelps Downey
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You company is quickly taking off with new clients coming in almost as fast as your product is flying out of the door. All of this activity promptly sends you on a social media posting frenzy to share the great news. There are tweets highlighting client reviews, Instagram photos of new products, and status updates on every little office development that day. Life is good!
Yet the next morning a quick check of your social media outlets reveals your followers and friends disagree. Each of your accounts has taken a hit in the numbers as connections seemingly have jumped ship overnight. To make matters worse, social media accounts you haven’t used in a while resemble a ghost town. Beads of sweat break out across your forehead and a bit of panic starts to set in. Could this be the beginning of the end of your social media existence?
Rest assured that this could not be further from the truth. You simply need to make a few changes to your social media interactive approach. Start by scaling back on how often you are posting information. Even the greatest marketing message will get lost in a sea of tweets, status updates, and pictures posted every hour on the hour. Companies and individuals that follow you on several different social media outlets will become bored with the repetition and begin to tune you out.
Learn to soften the sales pitch by setting a more relaxed tone. Write a blog entry highlighting your inspiration behind a new product line. Feature a question and answer interview with a product designer discussing their creative process. Share relevant articles from industry leading professionals. Promote networking events taking place within your industry professional organizations. Once in a while issue a heartfelt "thank you" to customers and clients for being such a valuable part of your organization.
Avoid functioning as a one-sided social media poster. You can share product information, company news, and other related business details across your social media outlets. In return, take the time to notice the activity of your friends and followers. Ask questions when new products are introduced. Engage in conversation when the latest marketing tool is being discussed. Be a visible part of the social media community.
You may need to drop one or two social media applications in order to be a more active participant. Just make sure to let those loyal followers know when you are leaving and where they can continue to find you online. The point of social media is to interact with those in your industry and benefit from those interactions. When you fail to connect with followers and friends you are missing out on potential business opportunities and the chance to further your business.
Be the kind of social media friend that a friend would like to have. As a result, those social media connection numbers will start skyrocketing once again!

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About the Author
Aprel Phelps Downey is a writing/marketing professional who holds more than seven years marketing experience, including all aspects of promotional and informational campaigns and website development.  To learn more about Aprel please visit her website at www.aprelphelpsdowney.com or follow her on twitter: @aphelpsdowney.
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