TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Android Users: What Are You Doing with Your Phone?
By: Greg Dorn
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
When the leaves begin to change and autumn comes around, Apple may very well release three different iPhones: The iPhone 5s, the cheaper iPhone, and the bigger-screen iPhone. But until that time comes, the latter two are only speculation.
What we do know is that in the past six years, Apple has always put its eggs in one basket. We’ve seen one iPhone a year, as opposed to Android-based phones, which flood the market with the operating system on multiple devices. The exact same thing can be said for tablets. So while Android logically dominates market share (51.7% vs. iOS’s 41.4%), why does iPhone usage blow away the competition?
First off, iPhone users actually utilize their handsets, while the Android faithful simply want a phone that works. The proof is in the pudding. According to a study from retrevo.com, 81% of iPhone users will buy another Apple smartphone, compared to 63% for Android. Clearly, the loyalty seen for iOS far outpaces that of Android. Next we have the App Store. Debuting in 2008, this third-party marketplace turned the iPhone into a tool capable of any task. The phrase “there’s an app for that” became engrained in popular culture. With Android users, apps were simply welcomed perks as smartphones became smarter. (To date, Apple currently has 900,000 apps available in the App Store). The Google Play store might be catching up, but Apple still rules the roost. According to this past WWDC in June, iOS made up 74% of app download revenue, with Android taking 20%. This overwhelming gap certainly helps explain iPhone’s domination in engagement.
Another benchmark for gauging the difference between platform users is the prevalence of the current mobile OS. Again looking to WWDC, Apple CEO Tim Cook proudly announced that 600,000,000 iOS devices have been sold. And while this number may be impressive, Cook wisely points out that he’s “proud of it, but it’s not what drives us.” The Apple team successfully implements state-of-the-art products with excellent customer satisfaction, rather than focusing on selling the most devices. Customers seem to like this approach: 93% of iPhone owners are using the latest version of iOS (6), while only 33% of Android phones run their current OS, Jelly Bean (according to WWDC).
So there you have it. While market share may skew the perception that Android-based devices are winning the race, one must dig deeper into the numbers.
What do you think? Does market share or user engagement tell the true story? Let us know in the comments below.

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Greg Dorn is a blogger, writer, and obsessed with everything technology and social media. Greg is absolutely captivated with the recent advancements in mobile gadgets, making our world more seamlessly connected. You can learn more about him on his own blog here
Digital Pivot on

Advertise on Digital Pivot
Return to Top