With a simple yet bold gesture, Grey Poupon has let its voice be heard by releasing an image on their Facebook page showing support of National Pride month. The photo and its caption — “June is National Pride month. Though the festivities technically only last a month, we recommend celebrating all year — because Pride and good taste never go out of season” — have garnered thousands of "likes" and comments from followers. Grey Poupon’s parent company, Kraft, has received praise for supporting LGBT rights and Pride last year by introducing a rainbow-colored Oreo cookie.
The picture is a creative modification of their popular 1980s “Pardon Me” commercial, which featured two men passing a jar of the prized Grey Poupon between cars.