It's nice when we see competition on the digital landscape that actually seems to benefit the user. And the latest example is the addition of video capabilities on Instagram.
In what can only be described as a direct challenge to Twitter's video app Vine, Facebook announced June 20 the rolling out of video for Instagram, complete with a lot of things Vine doesn't have: filters, the ability to edit clips, and 15 seconds of video as opposed to Vine's six.
Here's a great comparison between Vine and Instagram video from The Content Lab
Naturally, Vine announced some big updates
ahead of the Instagram announcement. Will it be too little too late? Refreshingly, it will be up to the users to decide.
But there's one more huge implication here, particularly for businesses.
You no longer have an excuse to NOT do video.
True, a lot of work goes into producing any length of video (all my video production friends have always said it typically takes one hour of editing for every minute of video). But in this case, whether it's six seconds or 15, we're talking about seconds-long videos. Seconds! And true, some businesses are killing it on Vine
, and the pressure may be on to produce a certain creative caliber of video.
Screw that. Don't be so intimidated that you don't even try. If your first few attempts are lackluster, you'll get there. Even better idea: Bring in a professional to help.
Are you jumping on the Vine/Instagram video bandwagon?