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Instagram and Vine Face Off
By: Greg Dorn
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Never in the history of technology has the competition been so fierce and cutthroat (although one can make a case for Apple and Microsoft circa the mid 1980s). Companies no longer simply announce new products or features; they create a firestorm of anticipation, send out ambiguous invitations, and throw grand unveilings. Today, things move at lighting speeds, making it imperative to keep up. Perhaps this originated from Steve Jobs’ performance-like spectacles. The press releases are now sent out days before the event, revealing only the time and location. Once the CEO in question takes the stage, it’s always, “We have something very special for you today.” We’ve seen a plethora of head honchos in the past few years steal pages from this exact playbook. One such man who has learned (I’m sure through many speech coaches) to channel his inner Steve Jobs is Mark Zuckerberg. And yesterday, he played this role of excited boss who had something special to share in grand fashion.
Although the announcement was inevitable, Instagram finally has the capability to shoot and share videos. And I must say, it looks quite impressive. Using this new function will come super easily to anyone with a smartphone and crazy simple to the 130 million Instagram users. You merely push the video icon to capture small frames. You can let go, and then press it again to continue shooting. If the most recent clip didn’t tickle your fancy, you can delete it without throwing out the whole thing. The maximum time comes in at 15 seconds and has all the tricks and treats we love about Instagram. The app offers 13 filters to enhance your videos, the ability to choose the “cover photo” that appears in your feed, and a new image stabilizer, dubbed “Cinema,” to avoid shaky footage. In a nutshell, it’s everything we were hoping for and more from the photo-sharing giant. What’s that you say? There’s an elephant in the room? Oh yes: Vine. Since Instagram Video kicks Vine’s rear, the same goes for Facebook and Twitter.
Vine doesn’t hold a candle to Instagram Video. Only six seconds of footage? Please. No filters, stabilizers, or tap to focus? Come on! Vine has officially been dethroned as the hip new video-sharing app. Facebook 1. Twitter 0. But like mentioned before, things move at a rapid pace. So the question is, how will Twitter, and therefore Vine, respond?

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About the Author
Greg Dorn is a blogger, writer, and obsessed with everything technology and social media. Greg is absolutely captivated with the recent advancements in mobile gadgets, making our world more seamlessly connected. You can learn more about him on his own blog here
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