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Does Your Social Networking Activity Play to Your Advantage?
By: Aprel Phelps Downey
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Your intentions are always in the right place every time you go online. The plan is social media networking activity first and Candy Crush second. Yet after a couple of hours you close the laptop with blurry vision and candy images stuck in your head.
Corporate America will not quietly wait for you to be more disciplined about your social media networking activity focus. You need a plan to become more diligent about how you spend time online. Start with setting aside time at the beginning and ending of each day checking in with social media networks. Once this time is up, log off the accounts and proceed with your day. Lingering even one minute longer than planned can turn out to be a time management task killer.
Rather than trying to make the rounds of every social media site, select one or two that match the direction you would like for your career to take. Ask colleagues which social media sites they gain the most benefit from.
Research individuals in a particular industry of interest and see what their social media map looks like. Use this information as a starting point for your own network development. Follow similar individuals. Share relevant news articles and interact with industry professionals to establish a baseline communication that could prove beneficial at a later point in time. Look at Twitter as an invaluable news source. You can find information on any company that might be of interest to you. Take a look at their followers list to pinpoint current business associates, employees, and other leading companies in the industry. Follow these individuals and companies to gain a feel for the direction being taken or upcoming projects.
This information can be invaluable in the event you are granted an interview appointment down the road. LinkedIn is quickly becoming the Facebook of the corporate world. Your contacts feature can be utilized to manage your connections list. Interact with these individuals, offering congratulations on promotions or supportive words when abrupt career changes are made. Reach out to former colleagues and supervisors for recommendations on any employment position listed on your profile. Keep your profile information as up to date as possible. View company pages to learn about current events and possible future networking opportunities. Make connections with individuals and companies you would like to do business with in the near future.
Companies are shying away from establishing Facebook pages, opting instead to interact on LinkedIn, Google+, or Twitter. You should utilize this social media site as a place to connect with friends and family. Keep in mind that the profile could appear in an online search of your name, so post wisely.
Constructive time spent polishing your social media networking activity will prove invaluable as your career advances. This renewed sense of focus just might pay off in Candy Crush advancement as well!

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About the Author
Aprel Phelps Downey is a writing/marketing professional who holds more than seven years marketing experience, including all aspects of promotional and informational campaigns and website development.  To learn more about Aprel please visit her website at www.aprelphelpsdowney.com or follow her on twitter: @aphelpsdowney.
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