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Apple vs. Samsung: The Smartphone Wars
By: Emory Brown
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Having competition has always been the thing that has kept the best businesses performing at the best levels. So when you have two tech firms boxing it out for market share in the real world, product innovations become awesome. People rave about the “Spartan Race;” an army of geeks working to out-geek another army of geeks is Clone Wars on steroids. And in war there is sometimes some pillaging, and Apple and Samsung are going nuts!

In Japan, Tokyo Samsung Electronics won a patent lawsuit filed by Apple that stated Samsung had infringed on Apple’s invention for synchronizing music and video data with servers. Apple was ordered to pay the costs of the lawsuit after the verdict.  

Yet this is one of the many patent wars being waged by the companies to gain control of the $219 billion smartphone market. In South Korea both companies were barred from selling some phones and tablets. Both companies are taking blows left and right.  Apple can’t sell the iPhone 3GS, iPhone 4, iPad 1, and iPad 2 in South Korea. In the U.S., Samsung can’t sell the Galaxy S, Galaxy S II, and Galaxy Tab.  Plus Apple is seeking to extend the ban on Samsung’s smartphones with another court case. It’s crazy; the smartphone could cause a World War. Apple and Samsung are dropping lawyers on cases like paratroopers. Incoming… Incoming… intellectual property lawyers are overwhelming us.
Is this truly a war that needs to be waged? Smartphones are here to stay! And both Apple and Samsung are enjoying success. Yet technology is breeding some fierce warriors that are ready to go to blows around the world to protect their ideas. Smartphones and tablets have become the “Helen of Troy” in the tech world. Wow! I guess even a pretty piece of tech can get men so riled up that they will march on nations to get it back. When the geeks come marching in, you’d better watch out…you might get doomsday.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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