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We've Got the Software. Now Where's the Hardware?
By: Greg Dorn
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Four days in, WWDC is well underway. For an entire week, Apple offers developers from around the world the chance to attend hundreds of lectures, sessions, and hands-on workshops. But to the general public, the long-awaited announcements during the opening keynote stand second to none. That’s where the juicy details of rumors and speculation finally get validated. We saw some hardware. We saw some software. But we didn’t see anything about the darlings of Apple’s lineup: The iPhone and the iPad. Okay, so the MacBook Air received some spec bumps. But lacking was the retina display that many were hoping to see. Sure, we got a sneak peek of the finally updated Mac Pro, which really only pleases power users. Without a doubt, the morning belonged to iOS 7. They say it every year, but this truly is the most radical change of iOS since the debut of the iPhone. It’s slick. It’s fresh. It’s new. But it doesn’t have a home.
 
Ever since 2011, Apple switched its annual iPhone unveiling from the summer to the fall. Therefore, no one dropped their jaws when no handset took the stage. But that doesn’t mean everyone still questioned what we’ll see later this year (they are Apple fans, after all). The iPhone 5s (or 6, or whatever they wish to call it) will come and don the same duds as the 5. I understand that in Apple’s world, until it hits the stage, everything is still a rumor. But this tidbit has unanimously been confirmed by the most “reputable” of Apple fanatics. So the question remains, will Apple finally bite the bullet and invite other iPhones to the party?
 
The Cupertino company has had a long reputation of creating a limited amount of products for the premium customer. But with their closest rival Samsung putting out an array of screen sizes at one time, Apple may need to adapt. These facts have spun gossip that Apple may reveal multiple-sized phones and even a cheaper (and colorful) handset. Does this sound like Apple? Absolutely not. But this is not 2010, and Apple doesn’t have the luxury anymore of playing by its own rules. Apple now has legitimate competition, and it finds itself playing catch up. Come this fall, do not be surprised to see more than one iPhone take center stage.
 
What do you think we will see at Apple’s fall events? Let us know in the comments below. 


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About the Author
Greg Dorn is a blogger, writer, and obsessed with everything technology and social media. Greg is absolutely captivated with the recent advancements in mobile gadgets, making our world more seamlessly connected. You can learn more about him on his own blog here
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