|Waze Brings Social Media to GPS
By: Jessica Cherok
Google just bought Waze for a $1 billion. A hefty price tag for an app a lot of people never heard of before. Is Waze worth the price?
Waze describes itself as a community-based traffic and navigation app. Essentially, it’s a social network on top of a GPS mapping application. Users share real-time information about traffic, road closures, gas prices, and even police activities.
The app also uses your location to send alerts about nearby road and traffic conditions. Waze believes it is its community-edited information that makes it far more powerful than other mapping applications. Continuous updating from users constantly improves the accuracy of their maps. No more being directed to take a road that no longer exists.
You can also link the application to Facebook, and be able to see where your friends are. Very helpful when coordinating where you’re going to meet for dinner. Though now you won’t be able to tell them you’re five minutes away when you haven’t even left the house.
Waze has been growing like mad over the last several months, with nearly 50 million users globally. And its reviews have been overwhelmingly positive. It’s a fun, easy-to-use app, definitely worth the download.
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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