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Google Glass: The Ultimate Fashion Item for Nerds
By: Emory Brown
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Well, it had to happen; it has been coming for some time now. The “Geek Squad” has destroyed the stereotype. This is the true “revenge of the nerds.” The one piece of fashion that epitomized the “Geek Culture” is now a demi-god. Glasses have evolved with the help of Google’s new product, Google Glass.

Wearable tech has been around for a little while. We have seen sports companies like Nike use wearable tech in conjunction with Apple to track runners’ performances, analyze those performances, and then share them with a greater community. This was originally a hit when it hit the streets several years ago. Now our friends in the “Do-No-Evil” clan have done it again. They have created the angelic version of eyewear that not only looks cool but also enhances one’s brainiac status. Powered by cloud computing software, Google Glass is making waves in the tech community.

So now I know you’re thinking: how does “Google Glass” work? Basically it’s a piece of tech you can connect to your existing eyewear. From sunglasses to your everyday specs, you can place Google Glass over your frames and the magic begins. Instantly you are transformed into a superhuman with the ability to do a series of functions hands free. Say, for instance, if you are in another country, you can’t speak the language, and you want to buy a half of pound of oysters. You can ask your glasses how to say, “Give me five pounds of oysters,” in Japanese. Instantly you have become fluent in asking for oysters in Japanese.
 
It even gets better. Say your phone runs low and you are out with your friends kicking it and you want to record your boy getting his mack on with a girl he knows is out of his league, but seven shots of “Maker’s” has turned him into “Bishop Don Juan. Tell the glass to record and you’ve just recorded history. If you want to take it up a notch and share your homie’s triumph or defeat with your boys who aren’t there, you can broadcast what you are seeing live for the viewing audience at home. 

Not only can you broadcast what you’re seeing, you can get directions from where you are standing.  If you are in downtown Chicago standing on the Magnificent Mile and don’t know how to get back to your hotel, you can ask Google Glass and it will give exact directions from where you’re standing. Awesome! You can even send messages to your friends and family while you stroll the streets and Glass also gives you updates on all kinds of things that are important to your day. Google has done it…fashion for nerds! Pretty soon we’ll be running Milan.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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