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National Security or Not? The Sprint and Softbank Deal
By: Emory Brown
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America has been a major player in the world of creating wealth in emerging markets for years. And most countries in most cases are open to development. For instance, the move McDonald’s made into China that introduced the Chinese to the power of the almighty fast burger and the “drive through.” Apple is also a big player in China and has recently been in sessions with Congress trying to explain why it won’t simply bring its business back to the U.S. Despite all of America’s foreign investments around the world, there seems to be a strong reluctance to allow Softbank to buy our beloved “Sprint” brand. Is this truly a matter of national security or do the government and American businesses alike want brands to sell American innovation to foreign business rivalries?

Dish offered Sprint $25 billion to buy its extensive network of loyal customers and mobile prowess, but Sprint said no. Now some people in the business world would say with all the talk of revitalizing the “Made In America” mantra, why would Sprint turn down a deal that didn’t require the red tape of national security? After the two fingers peace sign from Sprint, Dish called the cavalry and headed to Washington with the mission of convincing Washington decision-makers that foreign ownership of Sprint posed threats to U.S. national security. Yes, national security. Dish released a statement late on Wednesday saying the CFIUS agreement failed to address the relevant national security concerns, and the company called on Congress to conduct a review of the whole process.

Dish is so adamant that they are stirring up concerns about the possibility of threats to American consumers among lawmakers, regulators, and investors, and now hopes those worries could delay the FCC vote long enough for the shareholders to vote on June 12 on SoftBank's bid. Is this truly patriotism or are we watching the “Big Kids” on the block throw a corporate tanturm in an effort to secure a new loyal base of customers and move itself into a position to better compete with rival Comcast?

Well, we don’t actually know. China is a considered to be a country that has strict regulations in regards to its own people's rights to free speech. China has also been known to have vicious teams of hackers work diligently to hack sophisticated computing systems and plant viruses. If you really think about it, there are lots of countries that have this problem and still have companies that do good business. Some people in Washington are saying we are giving away a huge piece of American innovation if we allow the Sprint and Softbank deal to go through. I say they already make all of our Apple products, so what are we really trying to secure? I think we can carefully say they know a thing or two about phones.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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