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Apple's WWDC: What Will We See?
By: Greg Dorn
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This past week, Google unveiled a variety of software functions at their annual I/O conference in San Francisco. The amount of dazzling new features successfully distracted us from the lack of new hardware. Plus, with the Android-operated Galaxy S IV selling over 10 million units in record time, the Google faithful had plenty to smile about. Now that WWDC is only two weeks away, all eyes stand squarely on Apple. With its first event in eight months, the Cupertino company needs something to put itself back on our radar. In short, anything less than a “wow moment” will be a letdown.
 
Some will tell you that consumers unfairly point fingers at Apple’s ability to churn out new features and products. After all, Apple revamped nearly every hardware product in last year’s jam-packed fall. But did they release too much too fast? Could they have saved the iPad 4 or mini for perhaps this spring? Yes and no. Without a doubt, Apple had to put out the iPad mini ASAP to catch up to and then squash the 7-inch tablet market. Time became a factor and the mini stood as a top priority. The same can be said for the iPhone 5. A year without an iPhone release? I don’t think so. But could Apple have saved the iPad 4, released only seven months from its predecessor, for this year’s WWDC? Absolutely.
 
But as it stands, Apple’s busy fall has led to a questionable summer. What exactly will we see at this year’s WWDC? While the next-gen iPhone (iPhone 5S) remains out of the question (most reports point to the fall), could we see the much-rumored cheap iPhone? Will Apple succumb to the desire for screen real estate and release a 5-inch/phablet? Perhaps, but not likely. While we could see some spec bumps for the MacBook Pro and MacBook Air lineups, hardware will be scarce come June 10.
 
However, you can bet your bottom dollar we’ll finally get a glimpse of the highly anticipated iOS 7. Well aware of the capabilities of other smartphone powerhouses, this iOS release may be the most important yet for Apple. In essence, iPhone 5 users need to be impressed enough where they can easily skip the 5S due to impressive features in iOS 7. The rumored “smoother UI” won’t be enough. Apple must flex its muscles.
 
I for one cannot wait to see what Apple has in store for their new mobile OS. One can argue the future of the company rides on it.

Do you agree? Let us know in the comments below. 


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About the Author
Greg Dorn is a blogger, writer, and obsessed with everything technology and social media. Greg is absolutely captivated with the recent advancements in mobile gadgets, making our world more seamlessly connected. You can learn more about him on his own blog here
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