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The New Flickr
By: E. V. Perkins Jr.
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Yesterday was a big day for Yahoo. CEO Marissa Mayer announced their $1.1 billion acquisition of Tumblr and updates to Flickr. Let’s look at the new features, changes to Pro Accounts, and if you have time, the history and decline of the once-popular photo-sharing service.
New Features
Flickr now has a cleaner look, a new Android app, and more storage space. The new design replaces blue links, white space, and thumbnails with larger photos. Each profile with have a full lead image followed by the user’s other photos displayed in a Pinterest-like grid. Photos will be uploaded in full resolution, unlike Facebook and others who compress images.
The new Andriod app comes with a photo-centric user interface. Just like the website, the white space is gone. In its place is a solid wall of photos that aren’t cropped from their original aspect ratio.
Flickr now offers a terabyte of storage space for free! That’s up from 200 megabytes and enough for over half a million photos, according to ABC News. In contrast, Google’s free accounts come with 15 gigabytes, but you can upgrade to a terabyte for $49.99 a month.
Pro Account Changes
Flickr is changing Pro accounts and developing a different upgrade model. According to Mashable, Flickr stopped selling Pro accounts. Existing users can continue use or switch to free profiles; renewals will also continue.
Pro accounts have unlimited storage, so they can exceed the one terabyte limit of their free counterparts. They also have view counts and referrer statistics for marketers and others interested in tracking performance.
Free users still have an upgrade option: remove ads for $49.99 a year. No additional features, just an ad-free experience
What Happened to Flickr?
Flickr was THE photo-sharing service before Facebook took over the world. Founded in 2003, it quickly established itself as the best place to archive photos on the web. Yahoo bought the company in 2005 and switched its focus from innovation to integration with the platform’s other services. The main cause of Flickr’s decline was failing to capitalize on people taking photos with smartphones. In fact, the company didn’t release a mobile app until September 2009 (according to the iTunes App Store).

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About the Author
E. V. Perkins Jr. is a marketing and new media specialist in the Milwaukee-area. Learn more about him on LinkedIn and Twitter.
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