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Polaroid Casts Its Spell on Smartphone Photography
By: Emory Brown
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Since the 1970s, Polaroid has become a staple in the lives of its customers by giving them the opportunity to capture memories in an instant. All of us who are old enough to remember or have a family historian know the magic of a Polaroid instant camera. Point, flash, and wow! Seconds later, a miniature frame emerges from the camera. You shake it. Wave it. I’ve seen people blow on it. Magically, your picture appears. Deemed the “Magic Camera” by Time Magazine, Polaroid has become a dear part of American history in more ways than we can possibly imagine.
Today Polaroid is back with a regal idea to continue to engage a new generation of photo takers who capture many of their lives’ most interesting moments on their smartphones. Polaroid has created its own magic shop, called the "Polaroid Fotobar.”

The Polaroid Fotobar is a place of wonder for young and old. It’s a place where photo takers can come in and frame their lives' magic moments in whatever style they like. "Fototenders" are on call to assist you in any way your heart can imagine when it comes to creating the perfect picture. Customers can choose from custom art frames or make traditional things like magnets. You can print your photos in regular size and add Polaroid’s signature instant photo boarders or you can blow them up like art to be placed in your living room or bedroom. All you have to do is bring your smartphone into a Polaroid Fotobar and they’ll handle the rest. It’s so cool; you can even get your pictures printed on bamboo. Yes, I did say bamboo! With great products like Polaplex, which Polaroid deems to be the indestructible picture, customers can preserve pics for life. Polaplex is water- and heat-resistant, which is ideal for the little ones who love to play with photos.

Plus, while you’re there, you can also view the heritage of Polaroid cameras from various eras on displays that are equipped with the latest in digital capabilities blended with the classic instant magic we have all grown to love. They also have a dedicated website where you can experience the magic from your laptop or smartphone. With a great store that opened in Delray Beach Florida this year, Polaroid Fotobar is on its way to cast its spell on your smartphone, one city at a time.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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