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Kohler Reinvents the 'Porcelain God'
By: Emory Brown
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Long gone are the days when people would throw the contents of their chamber pots out of the window and into the streets below. And believe me, we are all glad! For some time now, the modern toilet has served as a means of separating us human beings from the rest of the wild kingdom by assisting us with proper disposal methods for number 1 and number 2. And it takes care of an occasional Jager Bomb. Used by many civilizations across the world and time, the toilet has become a part of our culture that is permanently cemented into our daily lives. This is why our friends at Kohler have found it fit to erect a new image of the porcelain god into the fabric of our culture. This new titan is known as “Numi,” and it was created by our bathroom geniuses.

Now, we’ve all have seen some fancy gadgets hit the marketplace from year to year. Silicon Valley and every tech geek around the world is poised and ready to shock and amaze us with their brilliance. But I have to say I was “floored” when I saw the “Numi” in a magazine ad. The “Numi” is sleek! You could easily mistake it for a high-end printer. When you walk into the bathroom it has sensors that react to your movement that cause the lid to raise and close without ever laying one finger on it. No more “oops, babe” I forgot to put the seat down as your girl shrieks in late-night terror. Instantly they’ve added 100,000 cool points to your relationship! We thought heated seats were cool in cars; now you can heat your bottom with ease and also warm your feet as well while you pay homage. Plus, you can set personal preferences for you and your entire family with a remote control. How sweet is that?

Just when I thought we had landed in bathroom heaven with the Charmin Bears and the whole she-bang, the “Numi” does it again with illuminated lighting to guide you through that dark journey for a late night whizz accompanied by pre-programmed audio or Numi F.M. radio. If the radio ain’t dropping the hits you like, you can play your favorite songs from your iPod, live from Numi’s remote docking station. Technologically advanced! An interior designer’s dream! Intuitive product development at its best! “Numi” is here to replace the “Porcelain gods"!


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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