TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Video Killed the Photo Sharing Star
By: Greg Dorn
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Once upon a time, believe or not, we were content with simple text as a means of expressing ourselves through social media. The phrase “away message” now sounds ancient and outdated, once reserved for the likes of AIM and Facebook’s limited capabilities. So we demanded more in the ways we shared and communicated. Text would no longer cut it. We now craved visual imagery and dynamic pictures to take control of our social networks.
 
Facebook introduced photos, which now make up an overwhelming majority of all Facebook posts. Photo sharing services such as Instagram and Snapchat became must-have accessories for all smartphone owners. Now, our appetite for innovative sharing and entertainment value has once again upped the ante. Video sharing has taken center stage.
 
Viddy paved the way for videos to eclipse pictures. The video sharing app sat at the forefront of this drastic change. Basically serving as the “Instagram of videos,” users could view feeds of their friends' 30-second videos and also share them to Facebook and Twitter. In fact, The New York Times went on record to say, “If you’ve seen what Instagram has done for phone shot photos, you can imagine that Viddy may soon do the same for videos.” They nailed it right on the head.
 
While Viddy has no doubt enjoyed great success, look no further than Vine to solidify the power of videos over photos. The Twitter-owned app was a smash hit right out the gate nearly three months ago. With the ability to create six-second videos on loop, Vine became the top overall free app on Apple’s App Store (it has since been topped by the official app of The Masters, which began yesterday). But the desire to communicate through video remains clearly evident.
 
You would be kidding yourself if you didn’t see this coming. With the emergence of FaceTime, Skype, Google Hangouts, and the countless other video-calling applications, we now must see each other in real-time as opposed to a still photo. Like most technological endeavors, this has been the result of the evolution of social media. First we had text. Then our eyes veered towards pictures. And now with video sharing taking the cake, there’s no telling what’s in store for us next. 


Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Greg Dorn is a blogger, writer, and obsessed with everything technology and social media. Greg is absolutely captivated with the recent advancements in mobile gadgets, making our world more seamlessly connected. You can learn more about him on his own blog here
Digital Pivot on

Advertise on Digital Pivot
Return to Top