TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Why Facebook Home Should Both Impress and Terrify You
By: Christine Geraci
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Let me get right to the point: If you haven't read Wired Magazine's recent interview with Mark Zuckerberg, you should. 
It's filled with telling revelations about how Facebook is trying to evolve as a company and, in my personal opinion, completely take over your life, if you let it. 
Rather ironically for this digital behemoth, it starts at the grassroots. 
Zuckerberg says the next big trend in social sharing is not so much sharing with the world but in "sharing with smaller groups." Your people, to be exact. 
And what's likely the most prevalent means by which you connect with your people? Through your phone, of course.
That's where Facebook Home comes in. 
There was never going to be a Facebook phone, just so you all know. That's simply not an effective way to reach the lion's share of a 1 billion-strong user base, Zuckerberg explains to Wired Magazine. No, no — the better way is to create a mobile experience that can be applied to any phone.
"We wanted to turn as many phones as possible into 'Facebook phones.' That’s what Facebook Home is," Zuckerberg says. 
If you and I share a similar thought process, this statement should likely both impress and terrify you.
Let me start with my thoughts after I had the chance to digest this interview a bit and re-read it a couple of times.
Zuckerberg's strategy behind Facebook Home is, in a word, brilliant. Why invest in the design, prototyping, and ultimate production of a phone with a decidedly short technological shelf life, when you could simply create a platform for existing phones, then evolve and adapt as others do the grunt work of new device development?
Further, why confine yourself to an app when you could simply bypass or penetrate every app on a user's phone? Facebook Home effectively makes Facebook the center of your mobile world and your primary means of mobile communication. For example: Facebook Home gives you a photo stream of friend activity even when your lock screen is on, and merges with SMS so you still see people as if you were chatting with them on Facebook even when inside another app. And of course, who and what you see is fully customizable by you, so you can keep tabs on just your people and no one else. 
"Apps aren't the center of the world. People are," Zuckerberg tells Wired. 
OK. Now I'm going to tell you the first word that popped into my head when I first read this interview: 
The second word:
Both rather brilliant at slow, methodical infiltration, domination and, if left untreated, annihilation. 
Interpret that however you like. 

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
Digital Pivot on

Advertise on Digital Pivot
Return to Top