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By: Jessica Cherok
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It’s about damn time. Facebook is finally implementing hashtags within the social media site, just like Twitter, Instagram, and others. But really — what took so darn long?

While hashtags have been around a lot longer than Twitter, they are certainly something synonymous with the site. And hashtags are certainly helpful when grouping topics, events, and companies.

Still, despite the obvious usefulness, Facebook has been seemingly begrudging to implement hashtags.

A lot of it likely had to do with Facebook’s intentions to keep obvious distinctions between itself and Twitter. After all, if you want to keep people on your site, it kind of makes sense to make it harder for them to use one of the competition’s main features.

Except that it doesn’t really.

For most people, Facebook is considered the social media site for their friends and family, while Twitter is for more broad-spectrum sharing. Now that Facebook has announced its Graph Search feature, it needs more people to share information on a more public level. You know, because it’s not so much fun to search a big bunch of nothing due to privacy settings.

With the hashtag implementation, Facebook means to gain the exclusivity of users and advertisers.

In other words, Facebook hopes to straight up obliterate Twitter as a social media forum. This was a position Facebook long held, but Twitter has really ramped up its marketing; thus — profitable advertising.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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