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Now Your Little Ones Can Text and Call; You Pay Nothing at All … Apps are Amazing!
By: Emory Brown
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Flabbergasted! Floored! Speechless! The kids of this generation have it made. I have to agree with the older kids from the Comcast commercials with the sentiment, “Why do they always get all the cool stuff?” We thought we were doing something big with the beepers when we were young. Now kids can call and text people without a real service plan using an app called Pinger. 
Okay, it may seem a little far-fetched, but we’re talking about Silicon Valley genius here. Pinger is like a Frankenstein’s monster for the iPhone or iPad that you put down like Old Yeller because you can’t watch it fade into the oblivion of the smartphone evolution. It’s the answer to the pleas that your youngster has for a cell phone, but your guardian heart has to deny their requests because they’re too young to have a phone without supervision. You simply resurrect your old phone from your junk drawer, add the app, and it’s instantly brought back to life right before your eyes.

Pinger is a brilliant app. It assigns phone numbers, software, and WiFi that gives kids the ability to call and text each other in a kid-friendly environment for free. In return, kids get to view great ads about cool stuff they want to put on their “Mom I want this” list. Targeted at the playground players who have to have the latest in communications, Pinger is making a splash among parents and kids alike with the reputation of being the fifth most-installed app on iOS devices It’s installed on almost 20% of them.

Pinger is a youth marketer’s dream. Kids can watch movie trailers, receive banner ads, and pop-up ads after a voice or text message. Plus, they can earn extra minutes by signing up for newsletters and watching videos. In addition, they’ve just added a new ad vehicle called “Buzzwords” that underlines and activates a link for key words that Pinger has identified as “Buzzwords.” For instance, if the word DVD comes up in a text, kids are able to click on the word and find out about new releases and where they can be purchased near their homes.  It’s a home run when it comes to taking out the guesswork for moms who have to help their youngsters find the location where they have that cool DVD for sale.

Being a kid has always been fun in the sun, and Pinger had me thinking back to an old Toys ‘R’ Us campaign being re-mixed.  “I don’t want to grow up, I’m an app store kid. Look at all the cool things that I can play with.” You gotta love it. Apps are amazing!

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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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