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How Can Brands Conquer the New Facebook News Feed? Original Photography.
By: Christine Geraci
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Facebook's announcement of a new, more efficiently organized news feed gave both individuals and brands plenty to be excited about. It will now be easier for individuals to organize their news feeds the way they like, as well as compartmentalize people and organizations into multiple news feeds thanks to the new "Following" feed feature. Likewise, there's potential for the "Following" feed to increase a brand's chances of reaching people organically. 
 
But above all else, the new Facebook news feed places a much greater emphasis on compelling visual content, and will continue to reward people and brands who do it well. 
 
That being said, if you don't have the expertise already on staff, you might want to think about getting yourself to a photography class.
 
No, really. I'm serious.
 
A lot of brands don't have the time or resources to take their own photos, so what do they do? They use stock photography. I'm guilty of it myself. When you need a compelling visual in a pinch to increase your chances of your status update being seen, stock photography is your savior.
 
Just one problem: Everyone seems to think stock photography is their savior. 
 
Think about why you're tacking a visual on to that status update in the first place: All the research tells you that photos have a greater chance of being seen and shared, right? You're trying to be noticed in a sea of brands all clamoring for people's attention on a social network with an algorithm that barely lets you reach 20 percent of your audience if you don't pay for it. I don't blame anyone for trying to up their chances of scoring points with Edgerank by using a stock photo.
 
But it's not about who is or isn't using photos. It's about how your photos differentiate you from the pack. And there's only one way to differentiate yourself: Take your own photos.
 
Bring your staff on board. Drill it into their brains that they need to begin thinking visually. If they see a great shot, they should whip out a smartphone and take it. Start to build your OWN original photo library.
 
Then, perhaps you'll have a chance to conquer the new Facebook news feed.


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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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