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Yahoo Shutting Down More than Just the Home Office
By: Aprel Phelps Downey
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The often misunderstood CEO of Yahoo, Marissa Mayer, is sitting pretty as the queen of media headlines these days. It started with her decision to abruptly halt employees working from the comforts of home. This singular business decision captured the attention of status updates, tweets, and blog posts around social media land. Now Ms. Mayer has moved on to do a little spring cleaning in the Yahoo apps department.

Yahoo is in the process of reviewing its apps catalog of more than 50 apps to determine which ones still hold everyday social relevance. Those that do not will be put out to pasture in that great apps graveyard in the sky. Yahoo has already started a list of those that are on the chopping block. Among the apps are Yahoo app search, Yahoo Sports IQ, and Yahoo Clues. Its popular messaging boards will also be taken down as Yahoo attempts to drive chatty users towards specific messaging boards found on other pages such as finance or sports.

As the dust begins to settle on the Yahoo app spring cleaning event, 12 to 15 apps will remain in what Mayer hopes will be a more streamlined apps library. This library will focus on finance, sports, email, weather, entertainment, news, and videos. Mayer felt the overhaul needed to be completed because Yahoo users were simply overwhelmed with the current library of almost 75 different apps available.

Once these apps are organized Yahoo plans to move on to its popular Blackberry app.  Starting April 1, new Blackberry users will not be able to download any Yahoo apps onto their smartphones. Current users will find that any Yahoo apps they have previously installed will no longer receive tech support or updates. This elimination move will have one of the more popular smartphones unable to connect with one of the more popular Internet services.

The Yahoo spring cleaning event continues as Yahoo Avatars are sent packing. These avatars are utilized by users as a means to create a quirky online image replica that can be presented on Yahoo Instant Messenger or Facebook if desired. The only way for current users to save a beloved avatar by April 1 is to create a new one and re-load it into a personal Yahoo profile account. As it stands right now, Yahoo avatars have their own separate dedicated page within the Yahoo community.

That brings an end to Marissa Mayer’s Yahoo spring cleaning event. Kudos to those apps that managed to survive!  

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About the Author
Aprel Phelps Downey is a writing/marketing professional who holds more than seven years marketing experience, including all aspects of promotional and informational campaigns and website development.  To learn more about Aprel please visit her website at www.aprelphelpsdowney.com or follow her on twitter: @aphelpsdowney.
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