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Confounding Infographics
By: Jessica Cherok
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Nowadays everybody loves themselves an infographic, don’t they? Sure, infographics are helpful for when you want to read, but not really read. For when you want to digest information in a word-picture hybrid.

Infographics are great for conveying — often incredibly complex — information, no doubt about that. They have also gotten completely out of control and we all need to calm down on how much we’re using them.

Perhaps it’s not fair to blame the infographic itself, but their creators. You know — the sites that cram an encyclopedia’s worth of data into one Godzilla-sized chart. Which you then try to access on your phone, only to become dizzy and disillusioned from all the left, right, zooming, shrinking you have to do. In short, we become so frustrated with the darn infographic we give up on it entirely.

See, that’s not what infographics are for.

Taking complex information and making equally complex infographics is for science symposiums, not social media.

The entire point of an infographic is to take labyrinthine sets of information and simplify the concept(s) into something the reader can comprehend. But the infographics’ data visualization brilliance is being threatened by those who feel compelled to include too much.

You just don’t need all the pictures. Or all the pie charts. Let’s promise each other to scale it back.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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