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Social Media's Influence on Business
By: Jessica Cherok
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In 2012, social media put a stomping on business technology. Social media gets a bad rap for hindering employee productivity about as much as it is touted as vital to a business’s communication success. Love it or hate it, social media has changed what we expect from technology in the workplace.

Think about when you’re using Twitter or Facebook. Or how fun and shiny the new app you downloaded is. Okay, now think about that clunky old application you have to use for your job. Eww, right?

Social media applications have placed user experience on a high pedestal. That’s not to say that traditional workplace applications don’t care about user experience, but the pace of change is much slower, more monolithic.

By contrast social media is quite nimble, and as a result purveyors of business technology are taking note. It’s all about creating leaner, more agile business technology to cut down on cost, increase production, and prevent the workforce from pulling their hair out. Might as well embrace it, because it could be pretty detrimental otherwise.

Unless you’re lucky enough to work in a technically progressive office, you likely have experienced the epically frustrating process of trying to convince higher-ups that it’s perfectly ok to work from home, collaborate via social media, and that cloud computing isn’t actually witchcraft.

Thankfully, as the presence of online collaboration tools and social media platforms increases, along with the widespread use of mobile devices, we’re more likely to see technologically conservative businesses adopt new practices. About time.

If you want to learn more about how this topic, check out The Year in Review: Where Business is Headed and What Tools You Need to Stay Competitive.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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