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10 Tips to Make Pinterest Work for Your Business
By: Christine Geraci
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Pinterest seems simple enough, right? You pin a bunch of interesting visuals, people re-pin them, and that in turn gives you more exposure. But trust me: You need a good strategy if you're going to make this Pinterest thing work for your business. And if you're looking for tips on how to get started, one great place to look is...well, Twitter. 
 
Let me introduce you to #pinteresttip, a really cool hashtag that's churning out all sorts of really good nuggets of Pinterest intellect. If you're putting together a Pinterest game plan and not following this hashtag, you should be. 
 
Here are my top ten favorite tips from the fine folks contributing to this hashtag:
 
From @kimgarst: Discover trends by checking out the Popular category. Immediate insight into the kinds of images getting the most play. 
 
From @kimgarst: You can take a picture with your iPhone, add a description/location and Pin using your mobile phone. Here's a good guide to pinning from an iPhone. 
 
From @kimgarst (notice a trend? She's a pretty good Pinterest resource in her own right!): Add a $ or £ to the pin description & Pinterest will automatically add a price to the photo & be added 2 the gifts category.  Excellent if you're a retail establishment. 
 
From @netaff: This is a reminder, when using Pinterest make sure all of your links work! This is absolutely essential. A pin with a link that doesn't work is a huge turn-off. 
 
From @wchingya: Space out your pins to not overwhelm your followers and reach potential audience via scheduling. Here's one social network where scheduling actually isn't a bad thing. Just like on Twitter, short bursts of multiple posts in rapid succession that clog everyone's feed is a bit of a turn-off. This is especially true when it comes to browsing Pinterest on a mobile phone. 
 
From @26dottwo: Try collaborative boards to gain followers and build community (like this one http://bit.ly/QTsX8QFabulous idea. That is all. 
 
From @DrJenBennett:  Go to http://Pinreach.com to search what other Pinterest users are doing. "See" what other successful pinners are doing! Pinreach is an interesting tool for spying on the competition. So is Pinfluencer, although this tool requires a subscription. 
 
From @FrugalBookPromo: Steady pinning is better than big bang posting! Timing is everything! 
 
From @thefishfirm: Pin office photos for an inside look at your company.http://bit.ly/AlKTD8 This is a simple but good idea. Lots of room for creativity and a great way to market yourself to potential candidates for employment. 
 
From @kimgarst: Drag and drop Pinterest's Chrome browser extension onto your toolbar. That way you can pin from any website. No-brainer. 
 
Any of your own Pinterest tips to add?


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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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