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Tweet Your Way to a New Job
By: Aprel Phelps Downey
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Nerves have your stomach in a knot. Beads of sweat form at the top of your forehead. You have spent countless hours in front of the mirror answering potential interview questions in order to boost self-confidence. Your social media network profiles have been triple checked to ensure that each one makes the best possible first impression. With one last deep breath and a quiet positive affirmation, you fire up the laptop for the job interview of a lifetime.

The emergence of social media networks and Twitter has changed the way job interviews are being conducted. Gone are the days with face-to-face first-impression handshakes in an executive office. There is no longer a need to present a paper resume as part of a sit-down question-and-answer interview session. Many companies in the technology and marketing industries are turning to Twitter to fill social media positions within their organizations. The thought process is that candidates for these positions have an established social media presence online anyway, so why not go ahead and hold an interview there as well?

It is a fairly simple process. A company initiates a ‘twitterview’ by tweeting out a question to potential job candidates. Each candidate then sends a return tweet answering the question in Twitter’s trademark 140 characters or less. Companies are attempting to read between the lines during these unconventional conversations to see who presents the strongest online presence. The candidate that stands out from the crowd will be the one to take the company’s online social media presence to the next level. It is a job interview and skills test rolled into one without the hassle of additional time or expense requirements. Companies can tell in one or two tweets if a potential candidate is a perfect fit for the position or if the search must continue.

Tweeting for a job is catching on across the business world. One marketing firm is currently searching for summer intern candidates via Twitter. Potential candidates will receive five tweets over the course of five days. Interns will be selected based solely upon their return tweet answers to those initial tweets. The process is not only for internship positions. A technology firm is currently taking to Twitter in search of the next senior social media strategist. Another firm recently hired a new social media coordinator based on an informal series of over 40 tweets to the general public.

An Internet presence now serves as the new resume. Social media network profiles now provide a list of references. Twitter has become the new nerve-wracking executive meeting room where a potential candidate puts it all on the line for the chance of a dream job. Companies are looking for the next big social media star. Potential candidates must now rise to the challenge of marketing themselves in 140 characters or less.  

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About the Author
Aprel Phelps Downey is a writing/marketing professional who holds more than seven years marketing experience, including all aspects of promotional and informational campaigns and website development.  To learn more about Aprel please visit her website at www.aprelphelpsdowney.com or follow her on twitter: @aphelpsdowney.
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