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3 Ways to Stay True to Your Brand and Still Use Trendy Social Media Outlets
By: Elaine Reed
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Instagram, Vine, Pinterest, YouTube; it seems that new visual mediums pop up almost as frequently as new Kardashian reality shows. And they all enforce the adage “a picture is worth a thousand words.” But will any picture or video do the trick for you? Here’s a few tips to help you make sure that your best sales tool — the story behind your brand — doesn’t get lost in the hubbub of social media buzz tools.

1. Be creative, but stay consistent with your brand voice. The most effective marketing always stays true to the voice and reputation your brand already has. For example: probably as long as the cookie has existed, Oreo has been talking about dunking them. When the company took advantage of the power outage at Super Bowl XLVII they stuck with that classic message — no matter what, you can always dunk an Oreo. Not only did it work, it made Oreo the post-game media darling.

2. If you have an image or video archive, use it! With so many brands relying on images and video to help get their message across, it can be difficult to stand out. But older or “retro” imagery is a great way to show the longevity of your brand as well as capture more curious eyes; people are drawn to the different style and will want to check it out!

3. Don’t ever forget: the story sells. It can be easy to get caught up in the excitement of a great image or a funny video. Everyone’s goal is to get noticed and go viral. But going viral doesn’t matter if the story isn’t there to back up the content. Stories stick in people’s minds and give them a reason to learn more about your brand and even hand over their money. So when you’re out taking pictures and shooting video, have a well thought out storyboard or script ready to reference.

When you’re putting together images and video for your social media, what tricks do you use to stay true to your brand voice?


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About the Author
Elaine Reed is a marketing professional with heavy emphasis on e-commerce and Internet marketing. She blogs regularly on her website and tweets often.
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