How many hashtags can be read aloud in one sentence on air or during an entire 3.5-hour telecast? On Sunday night, the 55th Annual Grammy Awards' host LL Cool J, a musician and actor also known as James Todd Smith, showed all 28.4 million of us tuning in to the show just how many.
This year’s show was all about embracing the viewers via social media just as much as it was about honoring the famed musicians whose lyrics we have been bravely singing or rhythms we have nodded our heads to for the past year. In the first few minutes that the show started airing, the show’s organizers and the host devoted a piece of the opening speech to encouraging viewers to join the conversation online, especially on Twitter. LL Cool J also promised to read tweets to the Grammy Awards’ official twitter handle (@TheGRAMMYs) and those tweets that used the hashtag #grammys. He most definitely delivered on his promise. After the show returned from most commercial breaks, LL Cool J had a quote ready to deliver from the conversations happening on Twitter or continued to encourage viewers to join the conversation. In one instance he mentioned as many as six hashtags in less than 30 seconds when he said the following:
While some may think that the inclusion of so many mention of hashtags in actual oral speech was a bit much, it actually helped make the Grammys the second-most talked-about event on social media so far in 2013 according to a report provided to Billboard via Trendrr. The show captured more than 15.4 million interactions on Facebook, Twitter, GetGlue, and Viggle combined. The year’s biggest event for social media so far was the Super Bowl, which aired the Sunday prior to the Grammy Awards and captured as many as 52 million social media interactions.
I've been backstage reading all your tweets about hashtag Grammys. And man, it's hard to keep up. Things are only going to get busy online, because coming up we're going to see hashtag Carrie Underwood, hashtag Jack White, hashtag Kelly Clarkson, hashtag Bruno Mars, and hashtag Sting.