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From Tablets to Tables: The New Way to PC
By: Emory Brown
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Just when we thought the world of computers was getting smaller and thinner, CES 2013 introduced the world to a regal idea. Table PCs!  Not tablet. Table! Like kitchen table. We’re talking about 27-inch to 40-inch screens that you can play the video game version of tabletop hockey on. Awesome, the puck doesn’t fly off the table! Brilliance brought to us once again by our friends from across the sea…Lenovo. They shook the up the town, turned some heads, and made the world think about “super-sizing” their PC tablets at CES this year.

Lenovo rocked at CES 2013 with the “Idea Centre Horizon Table PC.” Half tablet. Half table. All PC! Locked and loaded and ready to entertain family and friends and turn business on its head. It’s a work of art! The Idea Centre Horizon Table PC is now known as the first interpersonal PC because of its ability to provide a shared computing experience. Translation in non-geek terms…more than one person can interact with the table/tablet at once. Basically, you and a buddy can play chess together. You and a business associate can make changes to a document on the same screen at the same time. We thought Tom Cruise was on to something in Minority Report.

I want a table PC! It’s like playing PS3’s “John Madden” on a 42-inch screen for the first time. You’re instantly stoked. Large and in charge! The table/tablet can be used in vertical mode as a desktop/all-in-one computer or horizontally for shared browsing or multi-user gaming. It's heavy, at 7.7kg, but Lenovo's promo videos shows it can be moved around, and it has enough battery to run for a couple of hours without plugging in. I wonder if they are coming out with a solar powered unit. Tailgating time! Champion Chess Contests! The party can go on and on.

Available this summer for $1,699, you can buy the Lenovo's first 27-inch Horizon Table PC. And for you big-screen freaks out there, Lenovo also showcased a 39-inch version code-named Gamma. A price isn’t listed yet.

This revolution in PC tables is going to start an interesting game in the world of television manufacturers because these table PCs can be mounted on walls, placed on tables, and switch between being a computer and television with built-in TV tuners. Why go out and buy an entertainment center when you can add speakers, insert a DVD, and presto: home entertainment center. They say “the revolution will not be televised!” From what I’m seeing, it’s going to be computerized. Welcome to the table-tablet revolution!


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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