TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Beware, Painkillers: The 'Black Mamba' is Coming to Kill the Pain
By: Emory Brown
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Now, I’ve heard that in the jungles of certain places in the world you can find a cure for anything…cancers, inflammations, headaches, stalkers! You name it, and a natural medicine practitioner can pull something out of the ground or off a tree to cure your aliment. However, no one ever told me anything about deadly snakes like the “Black Mamba” being the new thing in painkillers. Yes, it’s true! I’m skeptical myself. The venom of the world’s most dangerous snake may soon be in our medicine cabinets next to our NyQuil. Watch out, Advil…I think you’re about to get into a shelf-war with a natural born killer.

When a snake bites an enemy or its supper it is an excruciating experience. The side effects of venom can create paralysis and attack your nervous system like a Nazi “Blitz”! Yet the black mamba (Dendroaspis polylepis, polylepis a.k.a. what people who wear white coats called them), has compounds in its venom that have the same pain relieving abilities that morphine does when tested on lab mice. These miracle-working compounds are called mambalgins and they have the ability to block certain channels in nerve cells that cause pain. Traditionally, venom toxins home in on specific nerve channels and activate or deactivate them based on the outcomes the venom is biologically designed to induce. However, the black mamba venom does the reverse with a little biological engineering that helps extract the good stuff from the venom.

The mambalgins are so good that a team of scientists in a test created two controlled environments in which they injected one set of mice with mambalgins and another set of mice with morphine and then exposed them to chemicals designed to cause painful inflammation. The mambalgins scored as high as morphine. Furthermore, the mambalgins lack some of the side effects that are common to morphine, such as breathing problems and loss of effectiveness due to the human body’s ability to create a tolerance for the morphine. And the mambalgins cut to the chase and get right to the core of killing pain; when injected into the central nervous system or peripheral nervous system they are most effective. 

Scientist can sure make some discoveries. I would never have seen the correlation between killer snake and killer painkiller. Hey, this is the beauty of life. The beauty of innovation! Now I’m wondering what the package design will be like. Look out for it at a Walgreens near you real soon.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
Digital Pivot on

Advertise on Digital Pivot
Return to Top