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Cash for Cuddle Buddies
By: Emory Brown
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In certain places in the world, "cuddling season" is the time when winter sets in and you’re looking for someone to brave those cold winter nights with. Cuddling is a very warm and intimate expression that almost allows you to feel the actual warmth of someone’s soul. Comforting, loving, and beautiful, "cuddle buddies" can take the cares of your day away in a matter of minutes and in Tokyo, Japan you can pay to lay with a beautiful woman and experience the warmth of her affection. Watch out, "cat ranches," mama may have been right…guys are buying the cow and ain’t getting the milk.

Supply and demand is a bad mother…hush yo mouth! Guys are paying practically $40 bucks to lay next to a woman for 20 minutes. And if you want to cuddle all night, you can pay $615 bucks or 50,000 yen. This is the business model for the “Cuddle Café” a.k.a. Sonieya...the actual name of the business, which translated means “to sleep together.” The owners say that it’s a co-sleeping specialty shop; a unique selling proposition for spooning! Brilliant! And baby, it’s selling! The women are gorgeous and you can even give them foot massages if you like to have the "Honey I’m home!" experience. Located in the Akihabara, Tokyo electronics district, Sonieya is making a living off of cuddling after work. Who would have ever thought? R.O.I. with no hanky panky.

This is product innovation at its best! A service dedicated to helping young business professionals relax at the end of the day. The dream girl every guy wants to come home to is just minute away from your job. This is the Japanese version of a Stepford Wife without the wires and remote control. This is better than mail-order wives, and the great thing about it is that you don’t have to worry about a surprise police raid and you have options for how you can cuddle with your "cuddle buddy." The menu is displayed on the walls in the sleeping quarters and your pretty "cuddle buddy" is managing the payment for every moment. 

Cash for cuddling may become as big as massage parlors. I guess it’s true what they say: There’s a market for everything. I think we are witnessing the birth of a service dedicated to guys who simply should go find themselves a good girlfriend or just get married. But sometimes, all a guy really wants is a cute little lady to lay next to after a long day.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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