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A Fabulous End to 2012 for E-commerce and Fab.com
By: Tiana Tucker
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The months of November and December during 2012 in the U.S. e-commerce industry recorded an increase of 14% in spending, which produced $42.3 billion in sales in comparison to those same months in 2011, according to comScore’s final 2012 holiday e-commerce sales totals released last week.  


The largest spending days of 2012 were:

  • November 26 (Cyber Monday), which brought in $1.465 billion,
  • December 4 with $1.362 billion, and
  • December 10 (Green Monday), which accounted for $1.275 billion.

Free Shipping Day (December 17) and Christmas Day were the dates that saw the strongest sales growth in comparison to last year, earning 76% more and 36% more respectively than the previous dates in 2011.

One of the web’s fastest growing e-commerce destinations and one of Forbes’ choices for Top 10 Tech Companies of 2012 is Fab.com. Fab wants “to be the IKEA/Amazon of Design,” according to the 18 Months of Fab presentation it released at the end of 2012. Fab has been creating a name for itself as the e-commerce site that strives to offer well-designed items with a bit of quirkiness and the intention of making its customers smile. Close to 90% of the products sold on Fab’s website are not sold on other major sites, and this year it plans to make 15% of its products exclusively available on its site.

In 2012, Fab enjoyed several one-million-dollar sales days and it recorded a 600% increase in sales growth in comparison to 2011. The amount of products offered on the site also increased to 15,000 in 12 months in 2012 from 2,000 in the year of 2011. The company also achieved significant gains in customer service in the past year as well. Now, 75% of orders placed in the U.S. ship within two hours of being placed as opposed to the average of 16 days in 2011. In 2012, customers reaching out to Fab with inquiries received responses within 15 minutes instead of the 48 hours it took in 2011. It will be interesting to see how much closer Fab will get to its colossal goal of becoming the design world’s blended version of IKEA and Amazon in 2013.   

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About the Author
Tiana Tucker is an online marketing professional working as the Inbound Marketer for Nursing@Simmons, which is an online master's in nursing offered by Simmons College. Keep up with Tiana on Twitter @TianaMTucker or Google+.


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