TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Is Google+ Integration Going Too Far?
By: Matthew Busby
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Anyone who creates any type of Google account (Gmail, YouTube, and other Google services) automatically gains a new social media site, Google+. As we know, Google+ is a current rival of Facebook and this is one of the company’s most recent social media initiatives to gain advertising dollars. Google+ users are encouraged to create digital “circles” of friends and spend time interacting with them on the Google+ site, much like Facebook.
Both Facebook and Google make the majority of their revenues by selling advertisements on their respective sites. Facebook has something that Google wants and that is the connection of content to actual people. Google+ may be a powerhouse for search engines and video sharing, but it has yet been able to successfully integrate its many properties to Google+. This would allow Google to obtain mass amounts of information about its users and create more relevant advertisements. Many users are switching to Google+ because the integration tactics that Google has been using, such as automatically uploading new photos to a Google+ folder that can be kept private or public.
Google+ is attempting to make users known rather than anonymous when writing reviews and “+1” articles and pages. Vice President Bradley Horowitz states “Google+ is Google. The entry points to Google+ are many, and the integrations are more every day.” The initial integration was seen as controversial even within Google. Some employees deemed it a quick and easy fix to catch up to Facebook.

The integration has helped increase Google+ usage. By using its top websites to help Google+, the company has shown how it is willing to battle Facebook as a gateway to interact with each other and businesses. Because Google+ requires people to sign in to their Google accounts, Google is able to store and understand individual users’ search habits. By default, a user’s Google+ profile page is set to public and is searchable using Google.
Google encourages account holders to use Google+ to share photos and thoughts with friends or other Google+ users who share common interests. Although Google does not reveal a user’s name to advertisers, Google uses information about the person’s website visits and interests to help marketers target ads more accurately. By doing this, the company wants to maintain the user’s trust.
A more detailed looked into the integration of Google+ can be found in this WSJ article.

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Matthew Busby is currently a student at the University of Tennessee studying advertising and an intern at Scripps Networks Interactive. He has a strong interest in the industry of social media and televison. He also enjoys writing for his own personal blog at www.busybusby.wordpress.com.
Digital Pivot on

Advertise on Digital Pivot
Return to Top