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Apple Looks to 2013
By: Greg Dorn
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To say 2012 was a big year for Apple is perhaps the understatement of the century. Nearly every product under the tech giant’s vast umbrella saw significant, headline-grabbing revamps. The full-sized iPad received not only one, but two renovations (albeit some backlash from iPad 3 owners rocked by a new product merely six months later). The MacBook Pro underwent an extraordinary spec-makeover with the 15-inch retina display, followed closely by the 13-inch (the highest selling Mac) obtaining the same treatment. We of course saw the unveiling of the long-awaited iPhone 5, finally giving us a larger screen, iOS 6, and LTE connectivity despite a significantly thinner and lighter frame. The razor-thin 21-inch and 27-inch iMacs defied gravity and size. Even the diminishing popularity of the iPod line gave us a brand new Nano and a Touch that mirrored its 2012 iPhone cousin, equipped with Apple’s headphone update, the EarPod.
The iPad mini finally showed its face as Apple entered the 7–8-inch tablet game. The highly anticipated product showcased the brand-new Lightning connector to accommodate Apple’s obsession with impossibly thin hardware. In fact, every iOS device released in 2012 switched over to Lightning. Heck, even the much-lampooned iTunes got its own facelift with iTunes 11. Needless to say, it was a whirlwind year for Apple, unleashing products and upgrades faster than the public could keep up.
Despite the plethora of goodies that graced consumers in 2012, the inevitable question by irritable Apple fanatics rests right around the corner: What have you done for me lately? It’s hard to believe after a year like 2012, Apple is still expected to follow it up with a dynamite 2013. We of course can expect the usual iPhone and iPad updates, but the new life cycles leave us wondering when and how often.
But is that enough in itself? It’s safe to assume that unless Apple can surprise and dazzle in the following year, Apple fanboys and girls (as well as Wall Street) will unreasonably slam the company. Will we see the much-rumored Apple TV set? Will Apple wow us with any other tricks up their endless sleeves? Apple encompasses burdens unlike any other company in history. We’ve clearly seen in the past year that the smallest missteps can cause a ripple of negative effects (see Apple Maps). And if Apple fails to deliver any bombshells in 2013, the people will unreasoningly utter those very words: What have you done for me lately?

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About the Author
Greg Dorn is a blogger, writer, and obsessed with everything technology and social media. Greg is absolutely captivated with the recent advancements in mobile gadgets, making our world more seamlessly connected. You can learn more about him on his own blog here
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